EID 100 Lecture Notes - Lecture 8: Design Thinking, Rationality, Digital Rights Management
Document Summary
One-off, it"s unique, better connection, emotional attachment. Redesigning the experience - not necessarily the product itself. Trying to solve the user"s needs - have the customer in mind. You need to improve on the process. Useful: negative experience (generally) - hide down in the menu. Whatever you create should be 10x better. Created by content creators to ensure money. Right now, if you make your own k-cups, it says that if you brew with your own k-cup, keurig can"t sue you. You set your expectations at the beginning, and after the requirements, then the design and architecture of the device happens, etc. etc. You test, you find out what is the one function that you"re going to work on. Then you make it, test it, and, then you go back and add other features, etc. Being first always has a danger - other people can copy and improve your idea.