ENG 888 Lecture Notes - Lecture 12: Canadian Americans, Neil Postman, Cultural Imperialism

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There is no world-view; one way of seeing things. Zaitchik claims that we focus on the ction instead. Argument 3 tv illuminates reality; counter to arguments 1 & 2. Johnson suggests that tv brings us together in an ongoing discussion. You can say this show at this point helps argument 1, but this other episode helps tv illuminate reality and bring upon public discourse etc. Slant: a certain position on a particular issue that often functions to legitimize or delegitimize. It"s not random when a working class family appears to be lazy; it"s a deliberate slant. Decodes the message in terms of the reference code in which it has been encoded . Detotalizes the message in preferred code in order to retotalize the message within some alternative framework of reference . People saying that it was noise and not music oppositional position. People saying that it was social critique dominant position: negotiated position.

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