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Lecture 1

ENT500 Lecture 1: Success in a Word


Department
Entrepreneurship and Strategy
Course Code
ENT 500
Professor
Pierre Pequegnat
Lecture
1

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SUCCESS: IN A WORD
Entrepreneurs and business leaders
across Canada were asked for one word
they would use to dene the key
ingredient they would use for success in
business:
Passion
Belief
Doggedness
Dedication
Perseverance (2 responses)
Determination
People
Innovator
Innovations
Game-changing
Growth
Visionary
Authenticity
Patience (3 responses)
Source: Ernst & Young, May 2013
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