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Lecture 9

ENT 500 Lecture Notes - Lecture 9: Warby Parker, Income Statement, Lenscrafters


Department
Entrepreneurship and Strategy
Course Code
ENT 500
Professor
Pierre Pequegnat
Lecture
9

Page:
of 1
ENT500
NewVentureStartUp
Fall2015 
PierrePequegnat(pequegnat@ryerson.ca)
Case:WarbyParker IndividualassignmentValue:20%
Due:11:30PMtheeveningofNovember20
Lengthofassignment:   6pagesMAX
Thisisthesamecasethatwasusedforthefirstassignment.Itislocatedunder“OneStop
CourseReadings”inD2L.
Referencethesourcesusedfortheassignment
Format:
Businesswriting.SubmittheassignmenttoDropBox.DONOTSUBMITHARDCOPY.
Questions:
1. WarbyParkerhasstartedentryintotheretailsideoftheeyewearbusiness.How
doesadding‘bricksandmortar’locationsaffectthelineitemsofWarbyParker’s
BalanceSheet?IncomeStatement?(Wearenotaskingyoutoproducenumbers).
Explainwhetheryouthinktheyshoulddoit.(40%)
2. Imagineyourauntleavesyou$5,000,000inherwillwithonestipulationonly:You
mustcarryoutherlatehusband’sdreamofhavingafamily‐ownedeyewearor
similarcompany.HowwouldyougoaboutcompetinginthisindustryinCanada?
Ensurethatyoustatewhichofthegenericcompetitivestrategiesyouwouldpursue,
whoyourTargetMarketwouldbe,andhowyouwouldpositionyourselfforsuccess
againstcompetitorssuchasClearlyContacts,Lenscrafters,andothersmall
independentshops.(50%)
3. Thestructureoftheassignmentisbusinessformat.Pleaseincludeacoverpagewith
yournameandstudentnumber.Usethefollowingformatforthefilename:“Case2
–FirstnameLastname–Studentnumber”(Example:Case2–JohnDoe–1234567).
Useheadingsandsub‐headings(i.e.noessays).Pointformwhereappropriate.
CorrectEnglishandgrammar.References(sources)inproperformat.(Value10%)
Somesources:
Text,especially6,7,10&13
Resourcesfromthebusinesslibrarian,LucinaFraserandothersonD2L
AnyMarketingtext