ENT 500 Lecture Notes - Lecture 11: Elevator Pitch

• School: Ryerson University
• Department: Entrepreneurship and Strategy
• Course: ENT 500
• Professor: Pierre Pequegnat

Document Summary

Please use the following outline in preparing your response to case 2, question 2: if niche, bullet point typical customer profile. Competitors:list your top 1, 2 to 3 primary competitors; (if you exclude dominant market players, list the names of those competitors and explain why you do not consider them a competitor in your target market). Competitor profile: 3 to 5 bullet points: competitor profile strengths and weakness. Please use superscripts (e. g. 1 ) beside points: link points to your market research listed in references . Describe the opportunity available: base the opportunity on the target market and competitor"s weaknesses give me your elevator pitch in one 5 to 15 line paragraph link to research. Describe the tactics to your strategy: ( or a page). Where appropriate, explain whether any of the tactics gives you a competitive advantage over the competition. Marketing and promotion (supporting point/link to research if you can).