ENT 526 Lecture Notes - Cirque Du Soleil, Blue Ocean Strategy, Performance Indicator

• School: Ryerson University
• Department: Entrepreneurship and Strategy
• Course: ENT 526
• Professor: Sean Wise

Document Summary

Stockdale paradox: accept this as your reality now, you need a dream, pivot- change your business model, aspiring to be the best but realistic. Take care of day to day activities: accepting your reality but working to overcome it. Hedgehog: the overlapping ideas, what your deeply passionate about, what you can be the best in the world at, what drives your economic engine. Key performance indicators (kpi: only the best companies will survive (top 2 dominate the market) Blue ocean strategy: create a new market instead of competing with other competitors, make competition irrelevant, blue ocean (cellphones) One bill and your done (wireless phones) Coca (cost of acquiring a customer: cirque du soleil. Easier to ship people animals expensive: have lower costs when creating a new market, have a competitive advantage for any new competitors entering. Mary han"s s curve: represent both a customer and market, standard adoption of technology, b scalability, growth, c sustain.