ENT 601 Lecture Notes - Lecture 7: Supply Chain, Udacity, Coopetition

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Mutual success (why do you need them and why do they need you?) Remember that you"re a start-up and it may be hard to get partners. May be easier and more efficient to have partners do something instead of you. Greatest strategic alliance was with the ipod"s hardware, and record label. Joint promotion of complimentary products: one may be dominant player, example is intel paying pc manufactures to have the brand visible. Coopetition: competitors join together in programs to grow awareness of their industry, tradeshows, fashion week, etc, work to have a joint view of the industry. Outsource suppliers back office, supply chain, manufacturing line. Direct suppliers components, raw materials: there has to be a relationship with our suppliers we need each other to win! A mistake is to assume that these are needed for early evangelists. When will i need these people and when will i be hitting mainstream customers.

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