Class Notes (837,550)
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ENT 526 (87)
Lecture 4

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Department
Entrepreneurship and Strategy
Course
ENT 526
Professor
Isabelle Giroux
Semester
Fall

Description
Sy Greenberg ENT526 – Oct 1/2012 Week 4: Key Questions: What role do values have in running a successful business venture? What are my values? What are some key leadership qualities required to bring about change in organizations. Entrepreneur Profiles: Terry McBride (Nettwerk Music) Ben Cohen and Jerry Greenfield (Ben and Jerrys) The Influence of Values: Organizational Culture begins with company founders value What is organizational culture? Why is it important? Examples to date? - Attitudes, values, beliefs (often unwritten). Comes from what is important to the leaders Founders/leaders create organizational cul
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