ENT526 – Oct 1/2012
What role do values have in running a successful business venture?
What are my values?
What are some key leadership qualities required to bring about change
Terry McBride (Nettwerk Music)
Ben Cohen and Jerry Greenfield (Ben and Jerrys)
The Influence of Values:
Organizational Culture begins with company founders value
What is organizational culture? Why is it important? Examples to date?
- Attitudes, values, beliefs (often unwritten). Comes from what is
important to the leaders
Founders/leaders create organizational cul