ENT 601 Lecture 4: Udacity 4 – Channels

• School: Ryerson University
• Department: Entrepreneurship and Strategy
• Course: ENT 601
• Professor: Steven Tissenbaum

Document Summary

Distribution channels; how does your product get from your company to your customer. Social networks, etc. mid 20th century software, insurance mid 1990s amazon, zappos. Your product l a u t r i. Is it through direct sales or indirect sales (amazon). Dedicted e-commerce: website that belongs to the company. 2-step distribution: other distributors that have presence (amazon). Aggregator: someone who takes a vertical market approach. Most successful start-ups pick one of these and maybe they pick another in the long run. Oem: original equipment manufacturer (graphics chip to apple). System integrator: someone taking your product and adding other products to create an entirely new system. Value added reseller: building off others for a turn-key solution. Direct sales force: staff that sell direct. Distributors: may sell to dealers, may sell to retailers or mass merchants. System integrators are designed to handle high complexity whereas telesales are low.