What is a Product Line and Who Develops it?
- Product development is the teaming of market and trend research, with other processes that
develop a final product.
- Line: an assortment of products offered to consumers, usually on a seasonal basis. The term
‘line’ is used to described moderate to popular-priced products.
- Collection: a term used to describe an expensive line is the U.S. or Europe.
- Group: lines are divided into subdivisions called groups, linked by a common theme such as
color, fabric, or style.
- Line-for-line: copied from the original design, but with less expensive fabrics, and mass
produced, and in a standard size.
- Anchor: a design from a previous season reworked with different fabric
- Designers work on three seasonal lines at a time. They monitor the sales of the current season,
put finishing touches on the next season, and begin work on the third season.
- Role of the Merchandiser: To channel the creativity of the designer. The merchandiser has to be
knowledgeable about production and sales efforts and also have a design point of view
- Role of Designer: Designers must design with business considerations in mind ie. Cost of fabric,
cost of cutting and sewing, labor costs.
- Role of Producer: The fashion industry contains three types of producers.
- 1. Apparel Manufacturer: performs all operations required to produce apparel. Buys fabric and
shipping the finished garments.
- 2. Apparel Jobber: Handles the designing, planning, purchasing.
- 3. Apparel Contractor: Supplies sewing services. Contractors rhar specialize in the production of
one product is called item houses.
- Read Advantages and Disadvantages of Contractor work. Pgs. 153 – 154
TIMELESS TREASURE – Phillips Van Heusen
- Read pg. 152
The Product Development Process
Stage 1: Planning a Line
- Involves the work of the designer, working under the direction of a merchandiser.
- First task is to research the trends, colors, fabrics, etc. Create ‘trend boards’.
Stage 2: Creating the Design Concept
- Designing for individual garments. Most designs are discarded at this point.
- Cost analysis is also done at this stage. Designs that are too expensive are discarded.
Stage 3: Developing the Designs
- Designs that are most likely to succeed are made up are finished sample garments.
- Ones that are accepted are assigned a style number. Stage 4: Planning Production
- Begins with sourcing and figuring out where parts of a garment will be purchased, and where it
will be cut and sewn.
Stage 5: Production
- Cutting – A garment is graded for the various sizes in which it will be made. The pieces are laid
out on a long piece of paper called a marker. A spreader carries the material along a guide on
either side of the cutting table. Electronic machines cut the pieces out, and the pieces of each
pattern are bundl