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In Fashion Chapter 7 Outline

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FSN 123
Luann Lafrenz

Product Development What is a Product Line and Who Develops it? - Product development is the teaming of market and trend research, with other processes that develop a final product. - Line: an assortment of products offered to consumers, usually on a seasonal basis. The term ‘line’ is used to described moderate to popular-priced products. - Collection: a term used to describe an expensive line is the U.S. or Europe. - Group: lines are divided into subdivisions called groups, linked by a common theme such as color, fabric, or style. - Line-for-line: copied from the original design, but with less expensive fabrics, and mass produced, and in a standard size. - Anchor: a design from a previous season reworked with different fabric - Designers work on three seasonal lines at a time. They monitor the sales of the current season, put finishing touches on the next season, and begin work on the third season. - Role of the Merchandiser: To channel the creativity of the designer. The merchandiser has to be knowledgeable about production and sales efforts and also have a design point of view - Role of Designer: Designers must design with business considerations in mind ie. Cost of fabric, cost of cutting and sewing, labor costs. - Role of Producer: The fashion industry contains three types of producers. - 1. Apparel Manufacturer: performs all operations required to produce apparel. Buys fabric and shipping the finished garments. - 2. Apparel Jobber: Handles the designing, planning, purchasing. - 3. Apparel Contractor: Supplies sewing services. Contractors rhar specialize in the production of one product is called item houses. - Read Advantages and Disadvantages of Contractor work. Pgs. 153 – 154 TIMELESS TREASURE – Phillips Van Heusen - Read pg. 152 The Product Development Process Stage 1: Planning a Line - Involves the work of the designer, working under the direction of a merchandiser. - First task is to research the trends, colors, fabrics, etc. Create ‘trend boards’. Stage 2: Creating the Design Concept - Designing for individual garments. Most designs are discarded at this point. - Cost analysis is also done at this stage. Designs that are too expensive are discarded. Stage 3: Developing the Designs - Designs that are most likely to succeed are made up are finished sample garments. - Ones that are accepted are assigned a style number. Stage 4: Planning Production - Begins with sourcing and figuring out where parts of a garment will be purchased, and where it will be cut and sewn. Stage 5: Production - Cutting – A garment is graded for the various sizes in which it will be made. The pieces are laid out on a long piece of paper called a marker. A spreader carries the material along a guide on either side of the cutting table. Electronic machines cut the pieces out, and the pieces of each pattern are bundl
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