FSN 123 Lecture : Intro to Fashion Lecture Week 10.docx
Document Summary
Charmain emmerson, vp of marketing, fcuk canada. Triple bottom line: environmental, economical, social. Fashion is one of the largest industries globally. Increased consumption: perceived obsolescence ( don"t have to wait for clothes to wear out for people to want new clothes") Started because of clothing & textiles: mechanical looms, first factories. Lowered cost of textiles: paper pattern, home sewing machine, department stores, malls. Rapid style turnover: new styles weekly. Move to offshore production: cheap labor- sweatshop, less regulation-labor environment. Loss of 2 season model (spring/summer & fall/winter: continuous product replenishment. Production estimated global apparel = 80 billion/year estimated h&m= 500 million garments/year. 50% of dye is lost in bath. In developing nations: 70% of industrial waste water from the clothing & textile industry is dumped in lakes and rivers untreated. Timeline: (natural-bio-synthetic-synthetic)-raw materials- fibre production-textile manufacturing- apparel production- distribution- retail operations- apparel use & maintenance- )washing-drying- ironing/steaming-dry cleaning)- disposal- (recycled-reused landfill-incineration)