FSN 123 Lecture 4: FSN123 Intro to Fashion Week 4 Lecture.docx
Document Summary
Fsn123 intro to fashion week 4 lecture: due at beginning of class: store (must be able to visit store) 20th, see project brief on blackboard (5% of mark) Internship with lilliput hats: very hands on. List who you feel is a key competitor to your brand. Market research sales reports: throughout the season, track how each item is selling: certain materials and colours that customers like. Example of what erin does: look at current fall collections that are out in the market, travel to different places around the world, look for key items, put together story board. Figures out what is the budget for the season, block out how many styles/colorsthi for each brand. Call out all style details that go into making the garment, outlines the fabrications, buttons, zippers, domestic import vendors direct import vendor: take direct design and send over measurements, types of stitches, etc. Garments are washed three times to test shrinkage.
