Class Notes (839,113)
Canada (511,191)
Fashion (414)
FSN 123 (32)
Lecture

CHAPTER 12 (Fashion Auxiliary Services).docx

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Department
Fashion
Course Code
FSN 123
Professor
Luann Lafrenz

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Description
CHAPTER 12: Fashion Auxiliary Services -3 basic categories of auxiliary services: 1. advertising: magazines, newspaper, radio, television 2. publicity: free and voluntary mention of product, firm, or person (invokes interest) 3. public relations: free and voluntary mention, but designed to enhance long-term goal -fashion magazines began with Godey’s Lady’s Book (similar to Vogue, Harper’s Bazaar, Glamour, Seventeen now) -GQ (Gentlemen’s Quarterly) largest men’s fashion magazine -editorial credit: naming manufacturer and lists retail stores that product can be purchased (seen in magazines; form of publicity) -trade publications: newsp
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