FSN 123 Lecture Notes - Lecture 12: Paris Fashion Week, Visual Merchandising, Vertical Integration
Document Summary
Myriam laroche, founder and president eco-fashion week vancouver. Went back to studying in cubec, met one teacher. She peorposed she wanted a teacher she reached for 5 years. Clicked lets give vancouver a eco-fashion week. We want to inspire the industry low wanter consumption, low wate etc. Easiest way of eco second hand clothing. Jacob reqruited her for a couple of years. Moved to vancouver 10 years back, needed a change. Flet like something more was wanted, she knows vancouver wanted to be the greenest city, Eco-fashion is way to create fashion industry healthier. All activities involved in selling goods and services directly to consumers] Canadian retailers: largest employer, retail sales 21 billion plus, 50% spend in shopping centres. Specialty: narrow focused merchandise, similar pricing, largest market share, chains (cid:494)mom and pop(cid:495, single line 1 category/ classification, limited line related categories, multiple line- many categories. Department: single brand- private label, designer label, national brand, 70-80% moderate price, largest.
