FSN 123 Lecture Notes - Lecture 3: Sales Promotion, Mass Society
Document Summary
Due next week: interview paper, evaluation, final list of interview questions with transcript. Ensure cover pages for paper and transcript have the required information. Impacts: every stage of our lives, our economy fashion industry revolves around the consumer needs. Runway pieces are for both the public and press; suggests color and style. Misconception of fashion only for women bingo bongo wrongo. Components of fashion straight variations are more common nowa days (slim, rectangular, wedge, aline) silhouette is older (bell, bustle, straight) Details must be addressed in research paper (trim, buttons, length, width, wasit, shoulder, sleeve treatment) Texture (look and feel can effect silhouette) Color (very important for your theme) **number one reason why someone buys something. The fashion cycle (can be found in textbook) Consumer buyr cycle verse consumer use cycle. Fad is really short, almost immediately high sales then it just drops off. The classic never really goes away, it varies.
