FSN 132 Lecture Notes - Pitti Immagine, Global Sourcing, World Wide Web
11 Dec 2012
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Market: place where goods are produced and sold at wholesale prices to store buyers. Market center: city where fashion is produced and sold at wholesale prices. Mart: building or complex of buildings that houses a wholesale market that is an exhibition of fashions ready to be sold. Market week: week when market centers and marts are filled with producers and designers who exhibit their new lines. Trade shows: periodic exhibits scheduled throughout the year in market centers and marts (smaller than market weeks) Sales representatives: hired to travel to stores and buyers to show line. Buyer"s directory: directory to help buyer"s find their way around and schedule events they want to attend. Nyc is leading in market center (considered most dynamic and creative) Advantages: -buyers can shop not only market, but also department and boutiques. Retailers attending nyc market less and less to attend regional, closer markets (less travel cost and less time)
