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FSN 221 (10)
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Lecture 6

Fashion Concepts & Theory Week 6.docx

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Ryerson University
FSN 221

The Plus Size & Between Sizes Market Illes? Been in the plus-size industry for 19 years Entry into modelling – on treadmill, cut head off in photo-shoot Old Navy - Sizes go up to 20 - No Plus sizes - Plus sizes are exclusive online H&M - Plus size dresses, only available in Europe - Plus size was gotten rid of, not selling - Plus size is available in the US Not very much availability for plus-size women - Most looks must be ordered from Europe - Editorials – plus-size often in lingerie, or naked (because there are no clothes) - Need more plus-size sample clothing Mode Magazine - Many ads, plus-size ads - Fashion magazine Grace & Figure Magazine - Lifestyle magazine - Customers wanted Vogue-like magazines, but with bigger models What Companies Do to “Save Money” - “Also available in plus sizes” - “Plus sizes available online” - Only make small sample sizes of PR usage - Use only 0-4 in ads to rep al size ranges Designers to look out for Tadashi Shoji - Understands ruching Anna Scholz - Carried in a lot of stores in the US Igigi - Cuts that flatter everyone INC - A line that is available for straight size and plus-size women Jessica Simpson - A lot of
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