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FSN 221 (10)
benbarry (10)
Lecture

Fashion Concepts & Theory Week 8.docx

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Department
Fashion
Course
FSN 221
Professor
benbarry
Semester
Winter

Description
Fashion PR: An Inside Perspective Christine Faulhaber - Owner/President Faulhaber Communications - GTA Native - Ryerson BCOMM & Marketing - 24 Years in PR/Marketing/Retail - Been working in the fashion industry since high school Faulhaber - big online presence - “If you have a client, it is important to keep the client” Why Brands Come to Us - Extension of their brands - Ambassadors - Strong Relationships - Passionate & Dedicated - Results-focused - High Touch - Creativity & Ideas - Reporting - Polish *** You must STAND OUT*** New Designers: Do you have a collection? Do people want to buy it? Have you tried to sell it? Worry about those 3 first, then worry about strategic partnerships. Fashion, Art, and Fierceness 1. The aesthetic regime 2. Is fashion art? 3. Fashion and fierceness - Tina Turner - Lady Gaga The Aesthetic Regime What Are Aesthetics? 1. Social constructi
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