Fashion Concepts week 9 3/20/2013 12:22:00 PM
Business in fashion
The theory of fierceness
1. owning your space through aesthetics
2. breaking down
gender as performance and choice
1. what makes a fashion entrepreneur?
2. Who is my customer?
3. How do I cast models to benefit my brand?
1) what is an entrepreneur??
Pays a certain price for a product to resell it at a higher price
Sees an opportunity and creates an organization to persue it
What makes an entrepreneur?
1. personal attributes
2. environmental factors
3. sociological factors (age and role models)