FSN 223 – Lecture 1
What is Fashion Theory?
Dress vs. style vs. fashion
Distinct meaning in fashion theory
Dress: all clothing people have on including hairstyle, tattoos, accessories, every aspect
of self presentation.
Fashion: main mode of dress. Shared by a group of people, punctuated by a certain period
Style: distinctive. Combination of silhouette, fabric, colouring, details. How things are
put together. The way in which the combinations of dress make someone distinctive.
A lens to understand a phenomenon, each theory allows you to see things through a
different lens, perspective.
Fashion is interdisciplinary
Psychology, sociology, business, design and fine art, history, political science
Fashion is more an ecosystem than a garment.
We need to disrupt fashion.
Reimagine the fashion system
Use fashion as a platform to empower and create social change.
Become undergraduate researchers and become fashion innovators
Values, vulnerability and disruption
Vulnerability is seen as weakness but could it be the beginning of innovation
Fashion, Diffusion and Change
Fashion bodies and representation
Design thinking and paradigm shifts
Fashion, gender and consumer culture
Fashion and intersectional identity
Emotionally considerate design
Fashion and art
The new business of fashion
Social entrepreneurship – using fashion to empower people (dare magazine)
Fashion , diversity and fierceness