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Fashion Concepts and Theory - Week 9.doc

3 Pages

Course Code
FSN 232

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Wardrobe assignment • Who are you analyzing • How are they different from you • Include themes in introduction, especially in conclusion • Images in appendix • All sources do not need to be in annotated bibliography • Non-academic sources can be used • Annotated bibliography: Explain content, approach used and value of source • Wardrobe should not be stand alone section; reference it in analysis • Include images The Theory of Fierceness 1. Owning your space through aesthetics Gender as Performance and Choice "Gender is the repeated stylization of the body, a set of repeated acts within a highly rigid regulatory frame that congeal over time to produce the appearance of substance, of a natural sort of being." - Butler, 25, 1990 What is An Entrepreneur? • Pays a certain price for a product to resell it at a higher price • Sees an opportunity and creates an organization to pursue it • Takes responsibility for creating innovation within an organization What Makes an Entrepreneur? • Personal attributes (10 D's - dreamer, do-er, distributor, decisive...) • Environmental factors (Government program, strong economy, family support) • Sociological factors (Age and role models) Darwinian Identity • Motivated to make money • Create a business plan • Old-fashioned • Desire to be distinct from other firms • Competitive • i.e. Harry Rosen Communitarian Identity • Contribute to community based on their own experiences • Passionate • Other industry leaders are seen as peers • i.e. Emran Ammed (sp) Missionary Identity • Agents of change in society • Support a cause • Want to create a better world • i.e. Robin Kay (sp) Creative Enterprise Orientation (CEO) • Creativity before business • i.e. Trisha Ha
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