FSN 400 Lecture Notes - Lecture 6: Profit Margin, Stimulus Modality, Sensory System
3 Mar 2016
School
Department
Course
Professor
Document Summary
Only 6-38% of their wardrobe is used on a regular basis. Zero-fabric-waste-garment: tessellation, jigsaw, embedded jigsaw, multiple cloth. Transformable garments can be classified into 4 types: reversible and folded/tied designs, modular designs, smart clothing, do-it-yourself (diy) Vision is the most important sensory system that individuals use to identity, categorize, and evaluate a product. It is the only sensory modality that can convey colour information. A quick glance of a product often leads to further investigation and examination. Visual input seems to be sufficient for consumers to encode and evaluate a product. The sense of touch is often called the proximal (near) sense , in contrast to vision, smell and hearing which can be operated from a distance and through the air. Touching a product can increase consumer confidence on product evaluation. Tactile cues deemed to be more influential than visual cues on consumers" evaluations of sweaters. Higher stock keeping units (skus), between 60% and 80%
