FSN 123 Lecture Notes - Women'S Wear Daily, Fashion Design, Ebay
11 Dec 2012
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3 basic categories of auxiliary services: advertising: magazines, newspaper, radio, television, publicity: free and voluntary mention of product, firm, or person (invokes interest, public relations: free and voluntary mention, but designed to enhance long-term goal. Fashion magazines began with godey"s lady"s book (similar to vogue, harper"s. Editorial credit: naming manufacturer and lists retail stores that product can be purchased (seen in magazines; form of publicity) Trade publications: newspapers and magazines published just for industry (helps those in fashion industry); best known is women"s wear daily (wwd) In the fashion spotlight: fashion showtime goes global. Sidewalk catwalk in nyc exhibits one of a kind public art by nyc"s top fashion designers. Fashion walk of fame celebrates achievements of american fashion design. Fashion app for iphone allows users to browse products online and purchase. Virtual style gallery with latest trends and browse similar items .
