FSN 123 Lecture Notes - Lecture 5: Fits, Fake Fur, Shit Happens
Document Summary
Pvh richard deck: own calvin klein brand and tommy hilfiger brand. Review midterm information: be here at 3:30, don"t bring any valuables, study with common sense know the stages of the fashion cycle. Panelists: why is the plus and petite market important, diana: (canada"s first and only plus size fashion magazine, the average woman in north america wears a plus size. Plus size women want to be catered to the same as straight sized women: there is a crossover. Petite women (5"1 to 5"4 ) are often plus size. Petite customers in general aren"t being marketed to, their body styles aren"t catered to (hemlines, sleeve lengths, etc: blondie, jessica, jessica, diana, under-serviced market, looking for options. The average woman is not 5"9 + and under a size 2. There"s business to be had and money to be made: misconceptions about plus and petite consumers, blondie, size/weight. Petite doesn"t mean super small and super thin.