FSN 223 Lecture Notes - Lecture 12: Influencer Marketing, Glass Ceiling, Corporate Social Responsibility
Document Summary
What is sustainable fashion: environmentally, emotionally, socially conscious, sustainability is more than just the planet - it"s about people too, sustainability is about the entire fashion system. These are three interwoven types of sustainability - everyone is connected in this ecosystem of fashion and it all cycles back. Environmental suitability: made from cotton - large amounts of land and pesticides used to grow the cotton, the dyeing process consumes huge amounts of water. Social sustainability: sandblasting (pre worn look) - workers develop lung disease, bangladesh: garment workers earn /month (living wage is ) Emotional sustainability: advertising a narrow ideal of beauty, harms the self esteem and body image of consumers. Sustainable fashion is holistic: fashion that fosters ecological integrity and social quality through products, practices and relationships - kate fletcher, 2008. How can we make change: it starts with being an entrepreneur. For profit vs. social entrepreneurs: the difference is all about the value proposition.
