FSN 232 Lecture Notes - Lecture 2: Thorstein Veblen, Rick Owens, Georg Simmel

16 views4 pages
4 Mar 2013
Department
Course
Professor
Concepts and Theories: Week 2
Discussion Article
The New face of Eating Disorders
Was it surprising to see a rise in men body issues?
Yes…there is a different body image for men that they have confidence
How do consumers read the fashion image
Fashion works on extremes
Todays Agenda
1. What is a Theory?
2. What are fashion cycles and flows
- Trickle up, down and across
- Cultural appropriation
3. How do I interpret fashion?
What is a Theory?
“A lens to understand a phenomenon”
- Each theory represents a different color of lenses in your glasses
- One perspective to understand a phenomenon
- There is multiple ways to look at it
- Understand fashion from multiple perspectives
- Try new lenses and understand from different angles
Fashion Cycles and Flows
“Trickle down Theory”
- Fashion trends start among the elite or fashion leaders and move down to the masses or
fashion followers
- Most documented and oldest theory in fashion
- It moves through a class structure
- Introduced for Thorstein Veblen, he saw that there was a very visible class whom looked
different than the lower class…the upper class could afford the best new stuff but
eventually the lower class start to copy them
- Driven by the notion, conspicuous consumption…people spend money and they acquire
goods to display their wealth
- People would display their wealth and then lower people would want to emulate that
- Georg Simmel applied this idea to fashion, thorstein looked at it as a general idea
- Georg said there were 3 stages: the elite wanted to differentiate from other class, the lower
classes copied them so they could appear rich but would happen as soon as the upper class
was copied they would change their appearance
- Based on imitation and differentiation
- This created a cycle
- There were two main players: the sources of the fashion ideas (the designers) and the
fashion leaders (the wealthy, the elite)
- Grant McCraken wrote culture and consumption: he said in todays society its not as rigid
based on class structure as it was in the 1800’s…the structure is not based on wealthy
people, we need to alter and make changes to this theory
Unlock document

This preview shows page 1 of the document.
Unlock all 4 pages and 3 million more documents.

Already have an account? Log in

Document Summary

Yes there is a different body image for men that they have confidence. Todays agenda: what is a theory, what are fashion cycles and flows. Each theory represents a different color of lenses in your glasses. There is multiple ways to look at it. Try new lenses and understand from different angles. Fashion trends start among the elite or fashion leaders and move down to the masses or fashion followers. Most documented and oldest theory in fashion. Introduced for thorstein veblen, he saw that there was a very visible class whom looked different than the lower class the upper class could afford the best new stuff but eventually the lower class start to copy them. Driven by the notion, conspicuous consumption people spend money and they acquire goods to display their wealth. People would display their wealth and then lower people would want to emulate that.

Get access

Grade+
$10 USD/m
Billed $120 USD annually
Homework Help
Class Notes
Textbook Notes
40 Verified Answers
Study Guides
Booster Classes
Class+
$8 USD/m
Billed $96 USD annually
Homework Help
Class Notes
Textbook Notes
30 Verified Answers
Study Guides
Booster Classes