FSN 400 Lecture Notes - Lecture 12: Retail, Augmented Reality, Scalability
31 Mar 2020
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Document Summary
In canada, retail offers an immense number of job opportunities and generates a sizable amount of money. In 2018, the retail sales total value was . 9 billion: core-retail sales: . 9 billion, number of stores: 145,274, number of jobs in retail: 2,057,645. Why retail channels are important in marketing: they are a key step in the process of matching a consumer to a product or service, without retailing, the rest of a business structure collapses. Retailers are channels of distribution: without retailing, products or service would not be reachable to users. Distribution channels: main types: b2b (business-to-business, refers to business transactions conducted between companies, as opposed to between a company and an individual consumer, b2c (business-to-consumer, refers to business transactions conducted between a company and an individual consumer. In addition to product offerings, retailers vary in size, in the kind of services provided, in how they sort and price their merchandise, and in their ownership and management.
