RTA 101 Lecture Notes - Lecture 2: Acculturation, Creativity, Marshall Mcluhan

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Is the beliefs, customs, art, etc. of a particular society, group, For theorists culture is much more subtle and intricate than that place or time. Most of the ways we acculturate people are invisible. How do we know we belong to a culture? and idea of a given culture. : is the process of integrating people into a set of values. In mediated society the is an added dimension- the virtual space. Enables the spread and reiteration of culture. Both communications and the media propagate the values and schemas. Interaction and exchange enabled by of a culture through the repeated the communications process. We use in real life activities knowledge developed in digital space. We discover new products/ideas, explore different cultures in digital which then influence physical social activities. We co-construct cultural artifacts which are often tied to corporate culture. 2000-2010 digital spaces, social boundaries are fluid. Reconstruction of social boundaries within virtual spaces.

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