GCM 720 Lecture Notes - Lecture 1: Gavin Mcinnes, Jargon, Compound Annual Growth Rate
1 Mar 2018
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Document Summary
In the mid 19th ads start to appear to offset costs. In the late 19th century the invention of the rotary press: post office for distribution, first ad agency in 1890, popular but expensive to distribute. In the early 20th century, fortune and life were published magazines. In the early 1950"s us magazine mogul henry luce (time, fortune) travelled throughout. Europe: many of the people he met wanted to talk sports, not politics or world affairs, he couldn"t understand this, jim murray, a sports contributor with time said to him that"s just the way it is henry In montreal, gavin mcinnes, suroosh alvi and shane smith, founded a print magazine in 1994 - the voice of montreal - with government funding: goal was to provide work and a community service In 1996 they re-located to nyc, and re-launched as vice": media conglomerate now valued at over us$ 4 billion, slight shift to covering more serious news topics
