GEO 301 Lecture Notes - Canadian Tire
Document Summary
Trade area delimitation: how many people can they reach, distribution of actual retailers, spatial extent of customers, specialty areas grab neighbourhoods from everywhere. Factors that can affect a trade areas size & shape: physical features, roads, barriers, transportation system, individual mobility, settlement patterns, store size. Can be used to provide information for trade area analysis: assess existing stores performance, screening process is needed to look at short term and long terms such as will these people buy my products. Who uses trade area delimitation: retailers (canadian tire) Normative approach: assumes normal behaviour when people buy products. Behavioural approach: based on the actual customer and what they do.
