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Ryerson University
Global Management Studies
GMS 200
Shavin Malhotra

Week 9 Lecture Notes What is planning? It is the process of deciding today what has to be done today to be ready for tomorrow Planning is the process of collecting information and making decisions by which management formulates objectives, and chooses the pattern of action to achieve those objectives Does planning create value? H.I. Ansoff (1970) o Used 13 separate financial variables Sales, earnings, total assets, stock price o Compared firms which do extensive planning with those which do no or very little planning o Companies which do planning outperform the other companies on nearly all variables G.W. Gershefski o Compared the growth of sales in companies over a 5-year period before planning was introduced and over a period of 5 years after planning was introduced o Same results as other experiment Why does planning create value? Leads to an increased match between the internal organizational conditions of the firm and its external environment Creates awareness of problems, strengths, and weaknesses Improves focus and flexibility o Avoids wasting time o Takes into account all factors and focus on critical ones o Pareto principle 80% of revenue is coming from 20% of your customers. 8020 principle, can apply to other situations too o Allows systematic resource allocation o Minimization of affects of adverse conditions o Improves action orientation o Gives advantage over competitors o Improves control o Helps stakeholders to plan their future o Improves coordination
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