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Canada (509,410)
GMS 200 (1,248)
Sui Sui (123)
Lecture

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Department
Global Management Studies
Course
GMS 200
Professor
Sui Sui
Semester
Fall

Description
GMS 200 Global Management Lecture Notes Why Global Management (09/07/10) • Flat panel TVs o Begin as glass panels manufactured in South Korea, Taiwan and Japan o Sent to Mexico along US borders (Macquiladora) for combining with other electrical components shipped from Asia and US o Finished shipped to retails in Canada • Boeing (American airline France) o Japan fuselage and doors o Singapore landing gear o Italy wings o 30% of manufacturing in terms of value outside US (777) o 787 as high as 65% International Communication Blunders • Diary Association from USA started campaign in Mexico – “Got Milk?” “Are you lactating?” • Coors from USA started campaign in Mexico – “Turn it loose” “Suffer from diarrhoea” • Pepsi launched campaign in China – “Come alive w
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