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Lecture

Week 9 - Strategic Planning

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Department
Global Management Studies
Course
GMS 200
Professor
Sui Sui
Semester
Winter

Description
March 14, 2011 GMS 200 – WEEK 9 Strategic Management Study Questions 1. What are the foundations of strategic competitiveness? 2. What is the strategic management process? 3. What types of strategies are used by organizations? 4. How are strategies formulate? 5. What are current issues in strategy implementation? Coca-Cola Deal Marks Major Shift in U.S. Strategy Coca-Cola Company (CCC) o More than 500 brands, in over 200 countries, and serves 1.6 billion servings each day Coca-Cola Enterprises (CCE) o A marketer, producer, and distributor of Coca-Cola products Questions: o Create a SWOT analysis that would lead Coca=Cola to conclude that purchasing its bottler is a good strategic move o What growth/diversification strategy approach does the purchase of the bottler represent? Study Question 1 Basic concepts of strategy: o Competitive Advantage: attributes that allows an organization to outperform o Sustainable Competitive Advantage (SCA): difficult to imitate Strategy: comprehensive action plan, accomplish organizational goals with SCA Strategic Intent: focus all organizational energies on a unifying and compelling goal Strategic Management: formulate and implement strategies, accoplish long-term goals and SCA Goal of Strategic Management: create above-average returns for investors Environments and Competitive Advantage: o Monopoly: Microsoft www.notesolution.com o Oligopoly: Rogers, Telus, Bell o Hypercompetition: McDonald’s, Burger King, Wendy’s Figure 9.1: Strategy Formulation and Implementation in the Strategic Management Process Study Question 2 Strategy Formulation Strategic Questions (Peter Drucker): o What is our business mission? o Who are our customers? o What do our customers consider value? o What have been our results? o What is our plan? Strategy Implementation: all organizational and management systems must be mobilized to support and reinforce the accomplishment of strategies What are the essential tasks for strategy implementation? (Manager’s Notepad 9.1) o Identify organizational mission and objectives o Assess current performance vis-à-vis mission and objectives Analysis of Mission: reason for an organization’s existence What should good mission statements identify? o Customers o Products and/or services o Location o Underlying philosophy How well does it serve the organization’s stakeholders? Figure 9.2: How External Stakeholdesr can be Valued as Strategic Constituencies of Organizations Analysis of Values: o Broad beliefs about what is or isn’t appropriate o The benefits of strong core values o Organziational culture relects the dominant value system of the organization as a whole The functions of organizational culture www.notesolution.com Analysis of Objectives: o Operating objectives direct activities toward key and specific performance results o What are the typical operating objectives? Analysis of Organizational Resources and Capabilities: o Important goal of assessing core competencies o What are the potential core competencies? Figure 9.3: SWOT Analysis of Strengths, Weaknesses, Opportunities, and Threats Analysis of Industry and Environment: o Macroenvironment • Techonology • Global Econmy • … Industry Environment o Resource suppliers o Competitors o Customers
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