GMS 200 Lecture Notes - Emanuel Ungaro, Kmart, Fendi

• School: Ryerson University
• Department: Global Management Studies
• Course: GMS 200
• Professor: Shavin Malhotra

Document Summary

Dr. shavin malhotra: describe at least three strategies used by hbc prior to its sale to zucker and nrdc. Many strategies were used by hbc prior to its sale to zucker and nrdc, some include the e- business strategy, the growth strategy and the differentiation strategy. Hbc used the e-business strategy firstly because in order to attract more customers, they implemented an online shopping program where they strategically used the internet to gain competitive advantage. It allowed for consumers to have different options for shopping aside from in person. Additionally they used the growth strategy through expanding the company by acquiring other successful retailers like. Hbc also implemented an hbc rewards program so they would have an incentive purchase more products. Lastly, although unsuccessful, hbc applied the differentiation strategy attempting to offer a different trendy image through designer depot & style depot. Hbc moved away from their focus on steep discounts instead trying something different.