GMS 200 Lecture Notes - Lecture 1: Target Canada, Heavy Competition

• School: Ryerson University
• Department: Global Management Studies
• Course: GMS 200
• Professor: Deborah De Lange

Document Summary

Mini assignment #2 planning for expansion target corp"s entry into canada (chapter 6 case study) Identify at least three things the company did (right or wrong) to support your answer. Target demonstrated various actions that would lead to believe their future success. Some factors target did right was exploring canadian markets for a decade and determining the right time to invest in canada. This is crucial for any business to know their consumers needs and wants, so target had a good opportunity of starting business in canada. Canadians, they had strategies for demand, and were able to implement them into markets, making them very notable. A decade after target originally explored canadian markets, target were in luck because zellers had been in the process of declining profitable sales, thus gave target the opportunity to attack canadian markets by purchasing zellers and utilizing their resources.