MiniAssignment #1- Case: McCain Foods Limited
Submission ID: 393299420
1. If you were in charge of theAsian operation for McCain, how would you
recommend the company overcome the challenges in the Chinese market?
Being in charge of theAsian operation for McCain means not only leading the company to
success but to understand that what appeals and attracts the Chinese market.After having an
overall understanding I will have an idea of what the consumers of china like and dislike. From
the Chinese tradition it is known that the colour “red” represents and symbolizes, luck, joy,
wealth, and good fortune. With this information we can decide on making the package of our
frozen food and dessert products red.As we use red as the colour of our packages, we should try
avoiding certain colours such as white. In the Chinese tradition white represents and symbolizes
death. These simple features that are incorporated into our products will make a big difference in
the Chinese market.
In addition, products in the Chinese market are extremely cheap compared to the McCain
products. Being in charge of theAsian operation means that I must adjust the pricing on the
McCain product. This will keep the Chinese market consumer satisfied and attract consumers
who aren’t familiar with McCain. Cutting the price of the McCain product will allow many
consumers of the Chinese market to accept our type of food. Once the Chinese market are
familiar with our product and our company, we can be able to raise the price of our product.
2. Drawing from Hofstede’s work on global culture, what challenges might Canadian
mangers at McCain face when interacting with their Chinese business colleague