GMS 200 Lecture Notes - Masculinity, Mccain Foods, Simple Features

• School: Ryerson University
• Department: Global Management Studies
• Course: GMS 200
• Professor: Bamidele Adekunle

Document Summary

Being in charge of the asian operation for mccain means not only leading the company to success but to understand that what appeals and attracts the chinese market. After having an overall understanding i will have an idea of what the consumers of china like and dislike. From the chinese tradition it is known that the colour red represents and symbolizes, luck, joy, wealth, and good fortune. With this information we can decide on making the package of our frozen food and dessert products red. As we use red as the colour of our packages, we should try avoiding certain colours such as white. In the chinese tradition white represents and symbolizes death. These simple features that are incorporated into our products will make a big difference in the chinese market. In addition, products in the chinese market are extremely cheap compared to the mccain products.