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GMS 200 (1,248)
Lecture

Week 8

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Department
Global Management Studies
Course
GMS 200
Professor
Shavin Malhotra
Semester
Fall

Description
Week 8Strategic Management October2811 1209 PM Chapter 7 strategy and strategic movementWhat are the useful planning tools and techniquesySWOT yPorters Five Forces model yBCGBoston Consulting Group matrixyScenario planningPorters modelindustry analysisAverage returns on invested capital ROIC Industry Analysis1 security brokers and dealers 409 2 soft drinks 3 Pharmaceuticals4 household appliances5 grocery stores6 book publishing7 hotels8 airlinesTools for external environment analysisporters five forces modelPotential entry for new competitors yWhen a firm can easily enter a new industry competition in that industryo IncreasesyThis threat is aggravated when new entrants can levera
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