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GMS 200 (1,247)
Lecture

Chapter 7.docx

5 Pages
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Department
Global Management Studies
Course Code
GMS 200
Professor
Shavin Malhotra

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Description
Chapter 7 What are useful planning tools and techniquesSWOTPortersBCGScenario planning Porters Five Forces Model Potential Entry for new Competitors 1 Increase barriers to entry throughLarge economies of scaleStrong brand preferences 2 Threat of SubstitutesIndustries with close competition with producers of substitute products have higher competitionMore pressure on pricingAs pricing for substitute products decline higher competitive pressure on the industry 3 Bargaining Power of SuppliersVery large suppliersCost of switching raw materials is highAlso includes suppliers of labour 4 Bargaining power of consumersWhen customers are large and buy in bulk they enjoy more powerBargaining power of customers is also higher whenProduct is standard or undifferentiated They can easily switch to competing brands Sellers are struggling in the face of the falling consumer demand Configuration of these forces differ Across Industries SBUs Conglomerates HyundaiAutomobilesEngineering construction shipbuilding and industrial activity
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