GMS 200 Lecture Notes - Lecture 4: Bata Shoes, Greenfield Project, Multinational Corporation

• School: Ryerson University
• Department: Global Management Studies
• Course: GMS 200
• Professor: Sui Sui

Document Summary

Gms 200-051 dr. sui industry 2 (a) Any company that expands abroad must use a unique international business strategy. For bata shoe company, they engaged in three types of market entry strategies. The first of which was exporting to germany and the middle east, which they began doing 15 years after they started the company. In 1929, bata built factories and other facilities in many countries including switzerland, france, and india. Anthony russel inc. : the lack of consistency in being either a family-shoe destination or a casual-shoe store also contributed to the company"s retail demise , so in terms of their company"s overall competitive strategy, it was unclear. Considering that bata had vast facilities in more than one country, it would be considered a multinational corporation. If it were upon me to manage business units in distinct geographic regions, i would first complete thorough research on that region"s indulgence versus restraint.