GMS 522 Lecture Notes - Lecture 2: Individualism, Social Stratification, Shared Belief

• School: Ryerson University
• Department: Global Management Studies
• Course: GMS 522
• Professor: Carlyle Farrell

Document Summary

Integrated system of learned behavior patterns that are distinguishing characteristics of the members of any given society: includes everything that a group thinks, says, does, and marks its customs, languages, and material artifacts. Transmitted from one generation to the next. Culture is primarily passed on by the parents to their children but also by: social orgs, special interest groups, the government, schools, and, the church. Everyone is uncultured into a particular culture. Problems may arise when a person uncultured in one culture has to adjust to a different culture, i. e. become acculturated. Will blind you to opportunities outside your country: consumer ethnocentricity: immoral to buy a product from another country/culture. Doing a dis service to your country, taking away jobs from your own people. Cultural literacy: participation in international marketing requires that managers develop this, detailed knowledge about a culture that allows the manager to function effectively within it. The elements of culture: multi-dimensional construct: language.