Class Notes (835,294)
Canada (509,074)
GMS 522 (57)
Lecture

Chapter8 International marketing

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Department
Global Management Studies
Course
GMS 522
Professor
Helene Moore
Semester
Fall

Description
Proactive Motivation  Profit advantage  Unique product  Technological advances  Exclusive information : thinking you have a scoop about a certain market  Managerial urge  Tax benefit  Economies of scale Reactive Motivations  Competition pressure  Overproduction  Declining domestics sales  Excess capacity  Saturated domestic market  Tax benefit  Proximity to customers&ports Waterfall approach: step by step approach, enter the country that are closer, make money and then enter another country  Less risk moneyw
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