GMS 200 Lecture Notes - Swot Analysis

• School: Ryerson University
• Department: Global Management Studies
• Course: GMS 200
• Professor: Shavin Malhotra

Document Summary

Camera a is a low priced base model camera (. 99) Camera b is a more expensive model with more features (. 99) Camera b has less sales, how could the camera company increase the sales for camera. What they did is they released a higher featured camera for a higher price. The sales of camera b then increased drastically, this is referred to as the compromise effect. Compromise effect: consumers tend to compromise with the middle option. It is a collection of people working together to achieve a common purpose. Many companies are located where their resource supply are. Ex silicone valley, tile companies in italy. The best scenario a company can be in is to be effective and efficient (using your resources best as possible and attaining your goals. Sometimes goals are not realistic and must be and trade off must be done.