GMS 200 Lecture Notes - Lecture 2: Infor, Cognitive Bias, Availability Heuristic

• School: Ryerson University
• Department: Global Management Studies
• Course: GMS 200
• Professor: Horatio Morgan

Document Summary

Planning-setting performance objectives and deciding how to achieve them. Controlling-measuring performance and taking action to ensure desired results. Organizing-arranging tasks, people and other resources to accomplish the work leading inspiring people to work hard to achieve high performance key global trends in business. Greater use of social media: trying to show that they are just like us etc (build an image to show a side that we will like which perhaps makes us want to buy their products) Developing greater awareness of company in the marketplace identifying and attracting new customers: becoming more difficult to define value and customer satisfaction. Electronics (eg. , iphone: design work (apple,us, production of key components (toshiba, japan; infineon, Germany; samsung, korea etc : all parts are assembled abroad (foxconn, china, finished equipment is exported to apple, us. Robots are being used as receptionists and nursing aids (japan) 5. competition in the global marketplace is becoming more intense. Difficult to gain and maintain market share.