GMS 200 Lecture Notes - Lecture 4: High-Context And Low-Context Cultures, Peter Drucker, Spoken Language
26 Nov 2016
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Chapter 3 – Global Dimensions of Management Part 2
What is culture?
• Shared set of beliefs, values, and patterns of behaviour common to a group of people
Cultural Awareness
• What are the two building blocks of cultural awareness?
o Reasonable sensitivity
o Self-awareness
What are the three popular dimensions of culture?
• Spoken language
• Space
• Time
Spoken language
• Low context culture – most communication takes place via the spoken or written word
• High context culture – most communication takes place through nonverbal and situation cues in
addition to the written or spoken word
Interpersonal Space
• Question:
o "Arabs and Latin Americans tend to prefer closer interpersonal space when
communication whereas Americans prefer wider interpersonal space."
▪ True
• Eg. Arabs greet each other by hugs and kisses more often than
Americans
Time Orientation
• Polychronic culture – time is used to accomplish many different things at once
• Monochronic culture – people tend to do one thing at a time
• Appointments is an example of monochronic culture (you are seeing one person at a time)
• Waiting in line is also an example of monochronic culture
Global Managers
• Should be comfortable with cultural diversity
• Should be quick to find opportunities in unfamiliar settings
Cross-Cultural World of Business
• "culture eats strategy for breakfast" - Peter Drucker (Nov 19 1909 – Nov 11 2005)
• In this world of multiple culture, you may become frustrated, angry and distrust others
o But you won't get far ahead in global business if you remain in this state
Cultural intelligence Matters
• What does it mean to be culturally intelligent?
o Being able to express yourself in another culture
o To accept a new culture and adapt to it
o Ability to understand, respect and adapt to cultural differences
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