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CA (543,058)
Ryerson (30,914)
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GMS 200 (1,261)
Sui Sui (123)
Lecture

lecture notes

2 Pages
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Department
Global Management Studies
Course Code
GMS 200
Professor
Sui Sui

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GMS 200 Global Management
Lecture Notes
Why Global Management (09/07/10)
Flat panel TVs
oBegin as glass panels manufactured in South Korea, Taiwan and Japan
oSent to Mexico along US borders (Macquiladora) for combining with other
electrical components shipped from Asia and US
oFinished shipped to retails in Canada
Boeing (American airline France)
oJapan fuselage and doors
oSingapore landing gear
oItaly wings
o30% of manufacturing in terms of value outside US (777)
o787 as high as 65%
International Communication Blunders
Diary Association from USA started campaign in Mexico Got Milk? Are you
lactating?
Coors from USA started campaign in Mexico Turn it loose Suffer from diarrhoea
Pepsi launched campaign in China Come alive with the Pepsi generation Pepsi
brings your ancestors back from the grave
Changing Nature of Work
1940s-70s GM
oWage leader: wage formula negotiated with United Auto Workers
3% plus productivity and cost of living adjustments
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Description
GMS 200 Global Management Lecture Notes Why Global Management (09/07/10) • Flat panel TVs o Begin as glass panels manufactured in South Korea, Taiwan and Japan o Sent to Mexico along US borders (Macquiladora) for combining with other electrical components shipped from Asia and US o Finished shipped to retails in Canada • Boeing (American airline France) o Japan fuselage and doors o Singapore landing gear o Italy wings o 30% of manufacturing in terms of value outside US (777) o 787 as high as 65% International Communication Blunders • Diary Association from USA started campaign in Mexico – “Got Milk?” “Are you lactating?” • Coors from USA started campaign in Mexico – “Turn it loose” “Suffer from diarrhoea” • Pepsi launched campaign in China – “Come alive w
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