GMS 200 Lecture Notes - Strategic Planning, Peter Drucker, Swot Analysis

• School: Ryerson University
• Department: Global Management Studies
• Course: GMS 200
• Professor: Sui Sui

Document Summary

Coca-cola deal marks major shift in u. s. strategy. coca-cola company (ccc: more than 500 brands, in over 200 countries, and serves 1. 6 billion servings each day. coca-cola enterprises (cce: a marketer, producer, and distributor of coca-cola products. basic concepts of strategy: competitive advantage: attributes that allows an organization to outperform, sustainable competitive advantage (sca): difficult to imitate. strategy: comprehensive action plan, accomplish organizational goals with sca. strategic intent: focus all organizational energies on a unifying and compelling goal. strategic management: formulate and implement strategies, accoplish long-term goals and sca. goal of strategic management: create above-average returns for investors. environments and competitive advantage: monopoly: microsoft www. notesolution. com, oligopoly: rogers, telus, bell, hypercompetition: mcdonald"s, burger king, wendy"s. Figure 9. 1: strategy formulation and implementation in the strategic management process. strategy implementation: all organizational and management systems must be mobilized to support and reinforce the accomplishment of strategies.