GMS 200 Lecture Notes - Lecture 1: Glass Ceiling, Ryerson University, Cognitive Flexibility

• School: Ryerson University
• Department: Global Management Studies
• Course: GMS 200
• Professor: Omid Jadidi

Document Summary

Workforce diversity - differences of gender, age, ethnicity, religion, sexual orientation, etc. Glass ceiling effect (belief that people can only reach a certain level because of ethnicity, gender, etc. regardless of their skills) The interaction, investment and trade of technology to other countries. International marketing - one company marketing different products depending on the culture of the country (e. g. mcdonalds serving different foods, like teriyaki burgers in japan) Global marketing - one company marketing the same product in all countries (e. g. iphone marketing the same product in all countries) Goal attainment = how effective you were. Resource utilization = how efficient you were. Technological forces (need to use new technology to be more efficient) Government (tariffs, trade barriers, etc. ) (e. g. ford wanted to build their cars in mexico, but because tariffs were going to be imposed, they changed their decision) Something that clearly sets an organization apart from competitors, giving them an advantage in the market.