GMS 200 Lecture Notes - Lecture 5: Strategic Management, Swot Analysis, Walmart
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Wal-mart: made history in 2005 when ceo lee scott announced a bold sustainability strategy that would impact every aspect of its business. Goal of strategic management is to create above average returns for investors: returns exceeding those for alternative opportunities at equivalent risk. Swot examines organizational strengths and weaknesses and environmental opportunities and threats. Porter"s five force strategies: rivalry among competitors, new entrants, suppliers, customers, substitute products. Three levels of strategy in organizations: corporate strategy, business strategy, functional strategy. Grand or master strategies: growth strategies, stability strategies, renewal strategy, combination strategy. Growth strategy involves expansion of the organization"s current position. Stability strategy maintains current operations without substantial changes. Renewal strategy tries to solve problems and overcome weaknesses that are hurting performance. Combination strategy pursues growth, stability, and/or retrenchment in some combination. Corporate governance: system of control and performance monitoring of top management, board of directors, relates both to financial and nonfinancial concerns.