GMS 200 Lecture Notes - Geert Hofstede, Mccain Foods, Turnitin

• School: Ryerson University
• Department: Global Management Studies
• Course: GMS 200
• Professor: Shavin Malhotra

Document Summary

Being a foreigner in any market is a challenge, if i were in charge of the asian operations for. Mccain i would first gain an understanding of what appeals to the chinese market. This way i will be able to produce a product that will not only satisfy the chinese consumers but also not offend them. For example, in regards to packaging, the chinese market are very attracted to the colour red as it conveys good luck and good fortune while our company should avoid the colour white as it represents death and mourning. It is simple details like these that the chinese market would become more comfortable and willing to accept western food. Additionally, prices of the mccain products may be seen as overpriced compared to local. Lowering the price will allow consumers to give mccain foods an opportunity to show western foods can be accepted.