GMS 200 Lecture Notes - Lecture 3: Multinational Corporation, Target Canada, Competitive Advantage
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GMS 200 Full Course Notes
Mini assignment #1: why choose global management: in today"s world technology connects the world to many businesses. Many companies take advantage of this and start expanding their businesses globally. This is where global management plays a major role. As companies expand their business globally, it is the role of global management to take over that side of the business. Global management looks at international affairs, the culture, society, demographics of the country and specifically the area they are opening in. Global management predicts if the business is going to be profitable or at risk based on where they are going and their product/service. They also determine whether the product should be altered slightly to match the country"s style and language. For example, target, came to canada in march of 2013. Canadians often crossed the border to go shop at target. But target did not execute their plan well.